I'm Dipali Vani, a data-driven digital marketing strategist. Paid social, SEO, and lifecycle campaigns built on numbers, not guesses.
Over the past 6 years I've helped DTC brands and local businesses build marketing systems that compound: content that builds trust, ads that convert, and dashboards that tell you what to do next.
I specialize in paid social, SEO, and lifecycle email — but the real work is understanding an audience well enough that marketing stops feeling like marketing.
Meta, TikTok, and Pinterest campaigns built around creative testing and real ROAS targets.
Keyword strategy and content calendars that compound organic traffic over time.
Flows and campaigns that turn buyers into repeat customers.
Positioning and messaging so every channel sounds like the same brand.
Dashboards and reporting that translate data into decisions.
End-to-end go-to-market plans for new products.
Placeholder case study — A launch campaign that sold out a new skincare line's first batch in three weeks.
Placeholder case study — Rebuilt on-page SEO and local listings across 8 markets.
Placeholder case study — Rebuilt lifecycle flows to reduce churn and lift repeat purchase rate.
Placeholder case study — New messaging framework that clarified a crowded product's positioning.
"Placeholder testimonial — Dipali rebuilt our paid strategy in a month and our cost per acquisition dropped almost in half."
"Placeholder testimonial — She doesn't just run ads, she understands the business behind them."
"Placeholder testimonial — Our organic traffic has never been healthier. Clear strategy every step."
Tell me about your brand and what you're trying to grow. I typically reply within a day.